Geothermal Marketing Tips and Tricks

Harvesting the Power of the Internet – What a Unified Internet Presence Can Do for the Geothermal Industry 
Joshua Kresge
The Internet is the world’s most powerful medium. Learn what the geothermal industry and your business can do to harness the power of the Internet to attract more customers, fend off industry destroying competitors, build consumer confidence and grow your bottom line. Topics will include: search engines, online customer referrals, company Web sites, and industry awareness campaigns.

Kresge has an extensive background in running online businesses, Internet marketing, search engine optimization, building websites and consulting with companies about creating Internet solutions. He is also an accredited geothermal installer and the CEO of the newly formed Kinertia LLC.  Kresge is out of Carnegie Mellon University.

How to Use Creative Project Financing to Get Better Results for Your Business
Shane Lashley
Greg Gifford
Discover how to access government-backed cash for geothermal installation – HEADACHE-FREE - regardless of whether you are a developer, equipment provider or property owner.  Finance professionals reveal secrets that show buyers and sellers alike how to use this powerful information as a competitive advantage to kick-start projects and ignite momentum.

Lashley brings nearly 20 years of entrepreneurial experience to renewable credit management.  He co-founded IP Launch, Inc., an intellectual asset management company in 2001.  As CEO of IP Launch, Lashley advises companies around the world ranging from early stage start-ups to Fortune 500's on use of their innovations, intellectual property and the transactions surrounding them.

Gifford is managing general partner, founder and chairman of G2 Groupe, LLC. He works in investment vehicles, venture capital and private equity funds. Gifford is a former senior manager and director of corporate development with GE Capital and has been an operating executive for technology and finance operating companies for the past 20 years.

Marketing 101:  You Can't Make the Logo Bigger if You Don't Have One
David Salyer
Enertech Manufacturing
Marketing is easy. Great marketing is hard. During the course of this presentation, Salyer will discuss the basics of marketing and how it relates to you business and new business growth. He will also talk about the challenges of marketing geothermal systems to consumers. Additionally, he will look at marketing budgets, creating identity, and advertising placement.

From simple brochures to complex technical catalogs, for the last nine years Salyer has worked on many aspects of the geothermal industry. He served on the Board of Directors of the Oklahoma City Ad Club, and was their Member of the Year for 2008. He also has a number of ADDY® Awards and other design awards to his credit. Salyer spent eight years at another geothermal manufacturer before coming to Enertech.